CasesProduct Management App
ALOE

Product Management App

EntrepreneurshipProductNo-code / Low-code
ClientALOE
WhenSep 2023 – May 2024
IndustryTourism
Product Management App — desktop
Product Management App — mobile
100+
features launched in 4 months, from 0 to 1
9
sprints completed from 0 to 1
4k+
transactions completed through the SaaS
The context

After 2 months of launching e-bikes in 13 hotels in Italy, the team faced several challenges in developing its rental management software:

The need to replace the external SaaS with an internally developed solution.

Lack of team members with experience in product development.

Insufficient tools to prioritize and manage product features efficiently.

How I built it

I led the product strategy and user experience for ALOE's rental management SaaS and built a no-code app to streamline ALOE's product lifecycle, featuring:

Needs Discovery

Pages to structure user insights from field research, market analysis, and in-app behavior tracking.

Feature Management

Tools to collect, organize, and prioritize features by sprint, effort, and benefit.

Product Documentation

Detailed descriptions of each feature's context and requirements.

Business Support

Automation to notify users of new features and assist with onboarding.

Built with
AirtableAirtable