Sep 30, 2023
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May 18, 2024
After 2 months of launching e-bikes in 13 hotels in Italy, the team faced several challenges in developing its rental management software:
\- The need to replace the external SaaS with an internally developed solution.
\- Lack of team members with experience in product development.
\- Insufficient tools to prioritize and manage product features efficiently.
I led the product strategy and user experience for ALOE's rental management SaaS and built a no-code app to streamline ALOE's product lifecycle, featuring:
Needs Discovery: Pages to structure user insights from field research, market analysis, and in-app behavior tracking.
Feature Management: Tools to collect, organize, and prioritize features by sprint, effort, and benefit.
Product Documentation: Detailed descriptions of each feature's context and requirements.
Business Support: Automation to notify users of new features and assist with onboarding.