Real-time User Journey Tracking

Real-time User Journey Tracking

Built for

Built for

Built with

Built with

Overview

Overview

I automated user behavior analysis for our SaaS product development.

I automated user behavior analysis for our SaaS product development.

Key skills

Key skills

AI & No-code

AI & No-code

AI & No-code

AI & No-code

AI & No-code

Product Management

Product Management

Product Management

Product Management

Product Management

Dates

Dates

Jul 9, 2024

-

Aug 11, 2024

Industry

Industry

Hospitality

Hospitality

Challenges

Challenges

Since ALOE's SaaS launch in May 2024, the team has had limited first-hand user insights, making it challenging to make informed product decisions and set priorities.

Actions

Actions

I integrated the SaaS platform with Amplitude to capture key user actions and built an automated workflow using Airtable and Zapier to analyze transaction failures:

\- Stripe payment failures trigger a Zapier notification to the PM on Discord.

\- The PM reviews user actions in Amplitude to identify issues and inform product decisions.

In one month, I analyzed over 250 orders, proposed 24 new features based on user insights, and addressed over €11k in potential revenue loss.


Results

Results

24+

new features discovered from user insights (in 1 month)

24+

new features discovered from user insights (in 1 month)

250+

transations analyzed (in 1 month)

250+

transations analyzed (in 1 month)

11k €+

revenue loss addressed

11k €+

revenue loss addressed